Seeking to create a distraction from treatment with a positive image, designers looked to the two-story wall in the lobby of this urban cancer treatment center as an ideal canvas. They envisioned a three-dimensional, tiled, backlit tree with changing colored lighting to connect with the calm yet transitioning environment as a visual diversion for patients. The concept of using different depths and colors of tiles to create a pixelated tree image led designers to use 3form materials.
“I’ve always liked 3form's quality materials and their rich palette of colors.”
— Kasia Zielonka, Designer, Francis Cauffman