On the Waterfront
The views of the San Francisco bay are magnificient from Pier 27. This 90,000 sq. ft. municipal project in its early stages served as the Race Village for America's Cup in 2013. Today, it houses the main cruise terminal for the San Francisco Bay.
At the start of the project, the City of San Francisco challenged designers to create a memorable hub on Pier 27 along the Embarcadero for use by the cruise industry. Because there are only 80 cruise days per year, designers envisioned mobile structures that could be rolled away so other businesses could lease out the building. Looking for a material with a memorable color that complemented the surrounding ocean, designers turned to Chroma by 3form.