Lit Up About Color

Fabricated and illuminated Chroma boxes and columns in 14 branded colors brighten up the INSURICA corporate headquarters.

Insurica Headquarters/Oklahoma City, Oklahoma/VanStavern Design Group, Inc./Photography: Joseph Mills

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  • Cohesive Branding

    Seeking to reinforce their corporate brand identity, INSURICA Insurance Management Network challenged designers to start with their logo and create a unique look for their corporate headquarters in Oklahoma City. INSURICA provides industry-specific insurance expertise for 14 different industries from construction to healthcare and have assigned different colors for each.

    Drawing inspiration from the box in the logo and the 14 colors, designers envisioned lit colored Chroma boxes in the entrance and illuminated columns on a shared wall of a board room and pre-function space.

  • Colorful Solution

    Several conference calls with designers, 3form’s team, electricians, contractors, and INSURICA’s marketing team helped with project clarity and a unified vision.

    “3form provided the whole solution. The contractor just took it out of the boxes and installed it. They hadn’t really installed anything more than 3form panels before, so they were glad that the lightboxes came in prefabricated."

    — Vicki VanStavern, Principal, VanStavern Design Group

    Upon installation, the lit Chroma boxes and columns transformed this formerly dark space in a stunning and unique way, shining a bright light on this corporate brand. 

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