— FEATURED PROJECT —
Translucent Travel

Radiant cobalt Chroma welcomes vacationers to this cruise ship terminal by the San Francisco Bay.


James R. Herman Cruise Terminal/San Francisco, California/Pfau Long Architecture and KMD Architects/Photography: David Wakely

  • Name
  • On the Waterfront 

    The views of the San Francisco bay are magnificient from Pier 27.  This 90,000 sq. ft. municipal project in its early stages served as the Race Village for America's Cup in 2013. Today, it houses the main cruise terminal for the San Francisco Bay.   


    At the start of the project, the City of San Francisco challenged designers to create a memorable hub on Pier 27 along the Embarcadero for use by the cruise industry. Because there are only 80 cruise days per year, designers envisioned mobile structures that could be rolled away so other businesses could lease out the building. Looking for a material with a memorable color that complemented the surrounding ocean, designers turned to Chroma by 3form.

“The color options, versatility, and beauty of Chroma made sense for this project. The cobalt adds such a great pop of color. ”

— Ariane Fehrenkamp, Project Manager, Pfau Long Architecture with KMD Architects

  • Bold and Blue

    Designers chose to create a recurring theme of cobalt blue with a massive and irregular-shaped passenger check-in desk, pylon directional signs, and rolling check-in counters. From the exterior of this LEED Gold building, the large cobalt structures beckon and welcome passengers and visitors. When not used for the cruise industry, the James R. Herman Cruise Terminal acts as a portal to the Embarcadero on the east and the shimmering San Francisco Bay on the west. 

  • Name
  • Name
  • Chroma

    This colorful, luminous, and durable indoor and outdoor material is available in our Translucent Color Portfolio.

    More about Chroma

Sign up to receive news on 3form's latest introductions and featured projects.